Digital Marketing Research Paper. Read stories and opinions from top researchers in our resear
Read stories and opinions from top researchers in our research community. Based on these results, the paper derives a research agenda by also providing theoretical and managerial implications. Furthermore, choosing the most Therefore, the purpose of this study is to review articles on digital marketing to identify top themes, determine the current status of research in digital marketing and indicate The paper begins with an introduction to digital marketing and its significance, followed by the research objectives and methodology. Overall, this study underscores the transformative potential of AI and Digital Marketing in shaping consumer behavior and driving purchase intention, providing insights for Addressing this gap, the paper examines how digital technologies are transforming products and services, merging them into a “phygital” realm where physical and digital The recent surge in the application of Artificial Intelligence (AI) within digital marketing warrants investigation to better understand its effects on business operations. This paper aims to provide a comprehensive literature review and analysis of This paper delivers an in-depth analysis of digital marketing strate-gies, including search engine optimization (SEO), social media engagement, content marketing, email However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. PDF | The exponential advancement of digital technologies has reshaped the global e-commerce landscape, driving innovation and PDF | The framework for research in digital marketing described in this paper shows the methods used in the process, as well For this research, relevant articles on AI in marketing are identified from Scopus, Google scholar, researchGate and other platforms. Theoretically, it is the first systematic and thematic review focused on Digital marketing transformation is one of the important elements in a business’s long-term plan. This article brings together the collective By doing so, our review synthetizes prior research on DT and marketing, provides suggestions for future research directions, and offers practical implications for marketing managers. The objective of this study is to PDF | Objective: Digital marketing in the growing world has paved the way for many small-scale businesses to reach every corner of This paper aims to provide a comprehensive literature review and analysis of the main digital marketing strategies. This paper aims to shed light on the employment and objectives of digital marketing, exploring the factors that drive the adoption and usage of digital marketing channels in SMEs. Then these articles were read, and the PDF | The future of digital marketing is being shaped by a number of new trends and technologies that have emerged in recent The rapid advancement of artificial intelligence (AI) technology has revolutionized various industries, and digital marketing is no exception. The literature review includes an analysis of recent Aiming to comprehend the most recent evolution in the landscape of digital marketing, this research applies VOSviewer and CiteSpace for a bibliometric study of key Using the framework we organize the developments and extant research around the elements and touchpoints comprising the framework and review the research literature in PDF | Today, the digital economy contributes decisively to increasing competitiveness, especially since a digital transformation The research’s aim is to investigate trends and patterns in the area of digital marketing research from 1979 to June 2020 through a . Today more than ever, individuals turn to digital solutions to communicate, to buy, to sell and so on. This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing We develop and describe a framework for research in digital marketing that highlights the touchpoints in the marketing process as well as in the marketing strategy Find the latest research papers and news in Digital Marketing.
